Nothing says “marriage or bust” quite like the Marriage-Hunting Bra (Konkatsu Bra), a new concept lingerie by Triumph International designed to help the marriage-minded woman find a husband by displaying how much time remains until she hopes to tie the knot.
In addition to the easy-to-read LED display that shows the number of days until the wearer’s ideal wedding date, the white lace bra — which has the look and feel of a wedding dress — features a ring holder and convenient pockets for a pen and official stamp seal, which will be needed when filling out the marriage license application.
Triumph, which unveils a new concept bra every six months, hopes the Marriage-Hunting Bra will encourage more people to get hitched, even though it is not for sale. The creators were inspired by Konkatsu-Jidai (”The Times of Marriage-Hunting”), a recent best-seller by Toko Shirakawa that looks at Japan’s declining marriage rate and the growing difficulty that people in their 30s and 40s face when seeking marriage partners.
Recent statistics indicate that 47 percent of men and 32 percent of women in their early 30s are unmarried. These figures appear to be on the rise as people focus more on career than on family, and as people increasingly view marriage as a personal preference, not an essential part of life.