Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Google still losing money with YouTube


Google acquired YouTube about two years ago for $1.6 billion but the firm has still not found a way to make the highly popular video site profitable. YouTube is estimated to cost more than $1 million a day in bandwidth and earns Google very little advertising money.

That's at least the read from Internet video executives here Thursday at the RBC Capital conference. Executives from popular video search and ad companies said that so-called user-generated videos like those on YouTube aren't drawing any significant dollars from advertisers or agencies. Advertisers need to control their brand, and it's seen as too risky to give up that control on a network with home videos or potentially pirated broadcasts.

One executive went so far as to say that user-generated videos will never make money.

"It will be like instant messaging. It's ubiquitous but no one makes money on it," said Thomas Wilde, CEO of Everyzing, which hosts digital audio and video for major broadcasters such as Fox Sports and Cox Radio.

Of course, he has a stake in supporting professional content. But that's still a controversial idea, given that Google spent $1.6 billion to buy YouTube two years ago. Despite the site's enormous popularity--it's the no. 5 Web site--YouTube has yet to make money from the massive video inventory it produces. Industry insiders have even estimated that it costs Google as much as $1 million a day in bandwidth fees to serve hundreds of millions of videos, according to Fortune.

Suranga Chandratillake, CEO and founder of video search service Blinkx, speculated that Google didn't really care about the costs when it bought YouTube. The acquisition, he said, was likely about acquiring those millions of people who visit YouTube every day--the same rationale behind Microsoft's interest in Facebook. (That said, YouTube has sought to form partnerships for professional videos.)

He disagreed with Wolfe that user-generated content will never make money.

Redesigned Mobile Gmail for iPhone and Android Is Faster, Appier, Awesomer


Google's redesigned mobile Gmail site for iPhone and Android is live and it seems better than the original in every way: It's faster, more app-like, and has an improved user interface. We like.

It moves a lot faster between pages that don't require fresh data because it uses database storage on the iPhone and Android's built-in Google Gears implementation, which supposedly makes it work better on a slow connection besides giving it some offline powers. Search and loading emails from the main screen isn't necessarily quicker, but picking contacts and opening particular messages within a thread—yes, threaded conversations work just like real Gmail now—is definitely quicker. You can also get to other Google apps (like your calendar, which is improved now too) in a snap.

It feels more like an app with the sunburst style progress spinner anytime you need to load stuff, and a button for "load more messages" at the bottom that responds nearly instantly, rather than having to load a whole new web page. Search is no longer shoved at the bottom of the window, there's an actual button for it on top (which is great since the reason I fired up the Gmail site was for search). There's a "floaty bar" that follows you down as you scroll with functions like delete, archive and report spam. The new UI feels a bit more finger friendly, and it uses Gmail's newer color scheme, with a grayer blue and more subtle colors that makes it more readable, too.

If you don't like it, you can always go back to the old site, too.

 
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