As part of a winter marketing campaign by canned coffee brand Georgia Coffee Max, a number of toilets at ski resorts across Japan have been decorated with wrap-around murals depicting the view from the top of a ski jump.
The attention-grabbing loos, which include a pair of skis printed on the floor, are designed to provide target customers an extra thrill as they take care of bathroom business.
Ski jump toilet at Madarao Kogen ski resort
Advertising messages are placed on the toilet paper holder and on the wall behind the toilet.
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